Autodesk Selling Previously Abandoned Product
While applicable to my career over a decade ago, I normally wouldn’t cover news on ArtCAM. It’s not relevant in my current professional life. However I find this interesting and noteworthy which is why it caught my eye.
ArtCAM History 101
In 2014, Autodesk acquired a CAM software developer named Delcam. (https://en.wikipedia.org/wiki/Delcam) Delcam was based in the United Kingdom and wasn’t as widely known as some of the big players like MasterCAM, Gibbs, Esprit or any number of others. Delcam was different. Instead of a few well selling products, they had a vast portfolio of CAM smaller solutions for niche markets like jewelry and footwear.
Autodesk on the other hand is a large volume software company. They don’t do “niche” very well. The smart play was to leave Delcam alone. This lasted for a few years but that recently ended.
One of their more popular products was ArtCAM. I supported it at one of my past employers over a decade ago. Earlier this year, Autodesk announced they were discontinuing ArtCAM to the dismay of it’s users. This was no surprise as Autodesk has a long history of acquiring software and companies and realigning or discontinuing products. You can see a list of most of them on Steve Johnson’s blog here…https://www.cadnauseam.com/autodesk-graveyard/
Departing from Historical Actions
What I do find noteworthy, and I’m just getting around to write about it now despite being month old news, is that they made the decision to sell it off. ArtCAM will continue but from a new company. This typically doesn’t happen. You either take the hit and migrate to what Autodesk wants or you find another product. This time, the product will continue but with a new company and name…Carveco. http://carveco.com/
Why do I find this interesting? It’s no surprise that Autodesk has pretty much abandoned new development of Fabrication CADmep, ESTmep and CAMduct. All their efforts are focused on Revit’s Fabrication parts. While that eliminates the need for CADmep for many, there’s still no clear public strategy on ESTmep or CAMduct. It would be nice if they took those products and found a way to spin them off. Granted, it’s harder in this case. They share a common data platform (the Fabrication Configuration) and content with Revit now. None the less, I’m sure there’s a lot of smaller firms that could make a good run of it. They’d just have to partner with Autodesk a little differently than in typical.
What do you say Autodesk CEO Andrew Anagnost? You’re company helped fracture the MEP industry with your purchase of MAP software in 2012. Only now do we see several 3rd parties emerging and targeting the MEP contractor. How about giving one or two of them a shot…to continue with the value we see in these products?